Community vision

The people of Moyne embrace the region’s extraordinary cultural and ecological country. Our fertile volcanic plains and pristine coast are the pride of Victoria’s south-west.

This is the aspirational Community Vision for the Shire of Moyne developed by the Moyne 2040 Community Vision Panel as part of the My Moyne My Future project. The statement was formally adopted by council on 3 August 2021, and has been reconfirmed through the development of Council Plan 2025 - 2029.

We invite everyone in the Moyne community to embrace the community vision and its themes and priorities, as we work together to bring it to fruition over the next two decades.

The process

The My Moyne My Future project gave the people of Moyne genuine and meaningful opportunities to provide their views and ideas about what they wanted Moyne to look, feel and be like in 2040.

Between April and early June 2021, the 37-member Moyne 2040 Community Vision Panel - randomly selected through an expression of interest process - discussed, debated and deliberated on key issues of importance to Moyne’s future.

At five independently-facilitated workshops, the panel considered more than 1000 pieces of feedback received from the Moyne community via a community survey and pop-up events held early in 2021. The panel also considered the latest research and demographic data, and heard presentations from experts on a diverse range of topics.

The Community Vision, developed by the panel, will inform Council’s long-term strategic documents, including the four-year Council Plan and Municipal Health and Wellbeing Plan, and the 10-year Long Term Financial Plan and Asset Plan.

The Moyne community

We would like to thank the wider community for sharing more than 1000 comments with the project team.

Approximately 320 people participated in the community consultation, either at community pop-ups or by completing the online survey.

Panel guest speakers

Moyne Shire Council and the Panel would like to acknowledge the contribution made by the following guest speakers, who provided unique and knowledgeable perspectives on community themes and opportunities:

• Shane Bell, Aboriginal Community Development Broker, First Peoples – State Relations Group, Department of Premier and Cabinet
• Liz Price, General Manager, Great Ocean Road Regional Tourism
• Alison McLeod, Director, Alimac Advisory
• Dr Bernadette Northeast, Board Director, Public and Private Sector
• Dr Susan Brumby, Director – National Centre for Farmer Health

What is the purpose of the vision?

My Moyne, My Future 2040 presents the community’s vision and aspirations. My Moyne, My Future 2040 describes the desired future based on shared values, goals and priorities to ensure Moyne Shire continues to grow more prosperous, connected, inclusive and resilient.

This is not solely the responsibility of Council. It provides opportunities for Council, community and stakeholders to work together on the future we want to see for all residents, businesses and visitors.

My Moyne, My Future 2040 will guide planning, strategy, decision-making and the partnerships needed to achieve the Vision. Council strategy and plans will reference how they support the progress of the vision.

The priorities and aspirations have contributed to and informed the 2021-2025 council plan and long-term financial plan. Across the next 20 years, it will be an important document for future council and stakeholder plans and strategies.

Developing the vision

Community engagement

During February and March 2021, Moyne Shire Council undertook a survey and a program of community conversations to understand needs, aspirations and priorities for Moyne Shire.

The engagement focused on four key questions:

• Thinking about the year 2040, what would you like Moyne to look, feel and be like?
• What do we need to start now, or change, to achieve the kind of community we want in the future?
• What do you value about the Moyne area and community?
• What is your biggest concern for Moyne’s future?

Nearly 1050 contributions from approximately 320 people who live, work, study or visit Moyne Shire were collected and analysed. Contributors participated in various engagement activities, including community pop-ups, a school pop-up and an online survey.

The engagement data was analysed and grouped into four pillars:

• Place
• Environment
• People
• Economy

A review of key local and regional strategy and policy that influence our growth, sustainability, health and culture, was undertaken and completed in early 2021. This ensures the Vision supports and works alongside the priorities and plans of partner agencies and organisations.

Community vision panel

In March 2021, a community vision panel was established to develop My Moyne, My Future 2040 through discussion, collaboration and agreement. Reflecting the diverse makeup of the Moyne community, 40 panel members from across the shire were randomly selected following a public expression of interest process. Whilst Council regularly speaks with the community in relation to strategy and projects, this was one of the first occasions the community had the opportunity to shape the direction of key strategic documents that guide Council’s work, services and partnerships.

The panel met online for five workshops between April and June 2021 to have an open discussion and agree on the vision statements, themes and priorities. The panel remit was to consider “What is the shared community vision for Moyne, and how does this shape Council’s priorities for the next 4 to 10 years?”

Independent, external consultancy Conversation Caravan facilitated this process, supported by Council officers and expert guest speakers.

The panel members

• Vikki Allison
• Ashley Baxter
• Gillian Blair
• Paul Bourke
• Paul Burman
• Melanie Calwell
• Jill Carter
• Jerry Courvisanos
• Jenny Emeny
• Kyle Gervis
• Genevieve Grant
• Harry Holland
• Lou Hollis
• Lee Howard
• Joel Jackson
• Naida Johnson
• Michael Killen
• Kylie Lervasi
• Andy Lee
• Stephen Mackey
• Alasdair Norton
• Lisa Petrie
• Jack Quail
• Jane Ryan
• Dee Smith
• Danielle Stearman
• Janice Stewart
• James Tarbolton
• Ian Tebbutt
• Millie Vingrys
• Marion Whalan
• Ashlee Wilkie
• Bill Woodley

Demographics of the panel

• Total members – 37
• Female – 20
• Male – 17
• Rural residents – 28
• Urban residents – 9

Member ages

• 16-24 – 7 members
• 24-44 – 9 members
• 45-64 – 12 members
• 65+ - 9 members.

Primary locations

• Port Fairy – 8
• Koroit – 7
• Peterborough and Warrnambool – 2
• Armadale, Caramut, Chatsworth, Crossley, Hawkesdale, Illowa, Killarney, Kirkstall, Macarthur, Mailors Flat, Melbourne, Mortlake, Rosebrook, Wangoom, Winslow, Woolsthorpe, Woorndoo – all 1.

To develop My Moyne, My Future 2040, Panel participants were asked to:

• Consider the four pillars
• review and discuss community feedback and background research
• discuss and decide on 2040 vision statements
• Present aspirations and priorities for the four pillars.

Pillars and discussion areas

• Place
• Housing
• Transport
• Activities and events
• Planning and development
• Service and infrastructure
• Safety
• Environment
• Farming and agriculture
• Waste and recycling
• Sustainable living
• Natural environment
• Climate change
• Economy
• Education
• Employment
• Industry
• Tourism

Shire profile

Moyne Shire covers over 5481km2, comprising of over 30 towns, villages and localities.

Council has an estimated 395 number of managed assets across the Shire (as of 2021) across the shire. This includes halls, BBQs, public toilets, pools pavilions and libraries.

In 2021, 17,178 people called Moyne Shire home, compared to an estimated 18,456 in 2040.

In 2021, there were 6,169 total resident households, expected to increase to 6,584 in 2040.

In 2021, there were 8,279 total dwellings, compared to an estimated 9,089 in 2040.

28% of dwellings will be for non-resident purposes, compared to 25% in 2021.

53% of residents will be of working age, compared to 54% in 2021.

22% of residents will be aged under 19, and 5% of these will be under 4 years of age (compared to 26% and 6% in 2021).

25% will be aged over 65 years in 2040 compared to 20% in 2021.

There is expected to be a 21% increase in lone person households and 60% of households will be home to couple only or lone persons.

In 2021, 32% of residents undertook voluntary activities in the community, with an estimated 400+ community groups and associations.

In 2021, 54% of residents reported feeling valued by society.

63% of young people are members of sporting groups, and 21% are involved in music or arts and cultural activities.

91% of residents rate their community as an active place to live.

In 2021, 37% of the workforce were employed in agriculture, forestry, or fishing, with 38% of those aged over 15 years having completed Year 12 or equivalent.

For updated statistics related to 2023/2024, see the regional profile page.

Vision themes and priorities

Supporting the overarching community vision is a series of themed vision statements and aspirational priorities that sit under four key pillars - People, Place, Environment and Economy.

Review and reporting

Review and reporting on My Moyne, My Future 2040 will occur on a regular basis. Updates will be provided in Council’s annual report and a detailed review will occur every four years in line with Council elections and the council plan cycle.

A four-year review for My Moyne, My Future 2040 will be developed and reported.

In addition, a My Moyne, My Future 2040 community reference group has been established with representatives from the original community panel. The reference group will meet twice a year to:

• Discuss progress of the vision
• Support and inform vision partnerships between Council, community and stakeholders
• Continue to provide community perspectives on our future and aspirations

A summary of reference group discussions will be made publicly available after each meeting. To enable other community members to participate, reference group representation will be reviewed every two years.

Resources

View or download a copy of the My Moyne My Future – Community Vision 2040 booklet(PDF, 15MB)