Free small business workshops with retail whiz

Published on 19 June 2025

Business revitalisation and activation consultant Martin Ginnane will deliver free one-to-one workshops and a group presentation with local businesses in Mortlake in August.

Martin was the first Retail Industry Specialist for the Victorian Government, and with over 40 years’ experience in retail he has a wealth of knowledge to share with local operators.

Mayor Cr Karen Foster said this opportunity provides local businesses the chance to leverage Martin’s expertise.

“Small businesses in Moyne Shire can gain valuable insights and ideas at these free events,” said Cr Foster.

“Martin Ginnane has unmatched experience in identifying trends and directions in the retail sector, and advising how businesses can grow. We invite local small businesses to take advantage of this rare opportunity,” she said.

The Mortlake sessions are the latest hosted by Council which aim to bring successful economically-focused outcomes to local small businesses and assist them in adapting to the new economy.

They follow on from a well-attended local business networking breakfast in Koroit in April, and 1:1 business consultation sessions with Martin in Koroit and Port Fairy.

Sue Bruce of Port Fairy business The Paper Store had a 1:1 business session with Martin at her shop in Sackville Street.

“We talked about shop layout, highlighting existing products, promotion and plans going forward. I very much appreciated Martin’s handy tips, and he made my day when he said my Paper Store was in the top 20 small stores he had visited all over the world,” said Sue.

“Martin is like a mentor who can provide guidance and constructive criticism. I really valued his knowledge and retail experience,” said Sue.

Martin said Moyne Shire offers a wonderful location for permanent living and visitation not just in summer, but across the year.

“It’s very rewarding to meet with business owners who have a positivity and desire to hear about methods to grow their businesses through celebrating their local identity and point of difference, while at the same time are ready to embrace opportunities to remain relevant and globally aware,” said Mr Ginnane.

Sessions with Martin Ginnane are available in Mortlake on the following dates, with location and times to be confirmed:

Monday 4 August – one-to-one sessions, plus a group presentation in the evening
Tuesday 5 August – one-to-one sessions

Businesses can make a booking at ecodev@moyne.vic.gov.au