Tourism is one of Moyne Shire’s most exciting and dynamic industries. The industry contributes some $63 million annually to the local economy, generates around 1700 local jobs and is a key driver of regional investment and development. There are at least 370 tourism businesses operating within Moyne Shire. Beyond these, there are many other businesses and individuals who deliver a range of products and services to help meet visitor demand. These include, for example, laundries, cleaners, printers, food producers and farmers, etc. Statistics indicate that, on average, for every 100 jobs created directly by tourism, another 77 are created indirectly.