Strategy to Support Economic Development

Published on 25 September 2019


A clear direction for economic development in Moyne Shire has been set after Council this week adopted its Economic Development Strategy 2019 – 2029.

The Strategy, developed over the past 12 months with significant input from local businesses, industry and community, is accompanied by a five-year action plan.

Moyne Shire Deputy Mayor and Chair of the project team overseeing development of the Strategy, Cr Daniel Meade, said the Strategy provides a framework for action, advocacy and investment.

“Like many regional areas, Moyne is faced with opportunities and challenges in its economic environment and its ability to grow local business,” Cr Meade said.

“Our vision for the Strategy is to promote and support growth and make real changes to create opportunities for local businesses, so we can strengthen our local economy and improve the lives of residents.

“The Strategy gives clear guidance and practical actions to support growth and investment across the Shire, and outlines a framework on how Council will support this development.

“Not only will this action plan seek to assist existing Moyne businesses and population, but it will also endeavour to make Moyne an even more attractive place to invest, relocate, and start up new business.

“This plan encourages potential investors and developers to make contact with our Economic Development team to begin a partnership of cooperation with Moyne.

“Through effective partnerships and a strategic economic development focus, we can work collaboratively with government, industry and local businesses to make Moyne even better.

“Moyne has great potential with so much to offer, Moyne really is the place of opportunity.

“Economic development is a key priority for Council and work has commenced on a number of priority actions, including supporting the Designated Area Migration Agreement (DAMA) initiative, working with local communities to develop Community Plans, and advocating to the state government on the planning and permitting process for wind farm approvals.

“Council have also hosted a number of recent events to showcase local business and provide training opportunities, and are continuing to work collaboratively with regional bodies such as Great Ocean Road Regional Tourism and Great South Coast Group to build the economic potential of the Shire.”

The adoption of the Economic Development Strategy comes after a recent second round of consultation which enabled community members to view the draft document and provide feedback.

“It was great to see community and local businesses being actively involved throughout the year-long process of developing the Strategy,” Cr Meade said.

“Setting the economic direction of the Shire has been a collaborative effort, with around 100 business owners and community members directly involved, and a further 300 responses to surveys being received.

“The submissions to the Draft Strategy showed that the community support the overall direction, with most feedback focused on challenging the priority and timelines of some actions.”

Tim Clingan, Director at Earth and Water Technologies, was a business representative on the Project Control Group assisting the development of the Strategy.

“As a local business owner I was initially sceptical about the tangible benefits a strategy like this could deliver,” Mr Clingan said.

“However, after being involved in the development process for the past 12 months, I am confident this Strategy will guide how local business can work with Council, industry and others to grow the local economy and improve the community.

“There are practical actions laid out in the Action Plan, including new and innovative finance models such as private-public partnerships, where we can work together better for the wider benefit of the community.”

The Economic Development Strategy identifies the strengths, challenges and opportunities for local economic factors by six key areas: people and place, attracting investment, major local industry, role of Council, sustainability, and together as a region.

The Strategy and accompanying Action Plan can be found at: