$150,000 for Australian-first China readiness program

Published on 29 June 2018

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Moyne Shire, in collaboration with Warrnambool and Corangamite councils, has secured $150,000 for an Australian-first business mentoring program to help local businesses capitalise on the booming Chinese tourism industry.

The China Host Program will see a core of Great South Coast businesses take part in a series of high-level workshops and activities to create the industry-leading services and experiences that will help take Chinese tourism in the region to the next level.

The program will include one-on-one mentoring, advanced marketing support, identification and analysis of world-class case studies and an introduction to popular Chinese social media platform WeChat.

It will also include a series of workshops outlining an array of simple measures that all businesses can take to encourage patronage by Chinese visitors.

The program will be delivered by industry experts Asialink Business, the Australian Tourism and Export Council, Dragon Trail and South West TAFE.

The grant, from Regional Development Victoria, was announced in mid-June by Minister for Regional Development Jaala Pulford as part of the Regional Skills Fund.

Moyne businesses are invited to apply to this intensive leadership program that gives businesses the right tools and support to ensure our local service levels are internationally renowned.

Our region encompasses coastal landscapes, world-class nature and amazing food – all experiences that the Chinese market is craving. This program ensures our services and businesses are capitalising on that.

Chinese tourism in Victoria is projected to continue to grow and is the Great South Coast’s largest and fastest growing market. With tourism one of our most important industries, it’s important we start to equip ourselves with the right skills to ensure international visitors have best possible experience. 

Any Moyne business that has the capacity to cater for Chinese tourists and is dedicated to becoming an industry leader is encouraged to apply.

The project is supported by Moyne Shire Council, Warrnambool City Council, Corangamite Shire Council, the Warrnambool Tourism Association, Great Ocean Road Regional Tourism and South West TAFE.

Businesses seeking further information can contact Economic Development Officer Loren Tuck on loren.tuck@moyne.vic.gov.au or (03) 5568 0573.